OUR STORY

FAST BOWLING ISN'T COACHED IN PARTS

It adapts as a whole

Fast bowling development is broken because we pretend physical qualities exist in isolation. They don't. Speed, strength, coordination, perception, skill, and decision-making are one system - not separate departments. When coaching gets split into silos, you never fully coach the bowler. You just polish fragments. The outcome is predictable: performance stalls and robustness deteriorates.

PaceLab Coach holding a medicine ball

THE PROBLEM

THE FAILURE IS FRAGMENTATION

Every bowler who enters a programme is a different system - different structure, different wiring, different injury history, different constraints. That means they require a different route to change. There is no one-size-fits-all solution... only one-size-fits-none programming pretending to be science.

Real coaching is the ability to identify what needs to change and how to change it. Sometimes the limiter is hardware - force capacity, stiffness, tissue tolerance. Sometimes it's software - coordination, timing, perceptions, decision-making. Sometimes it's biomechanics. Sometimes it's strength and conditioning. Sometimes it's craft: tactical awareness that only comes from understanding the game, not just drilling movements.

99% of coaches obsess over the visible 1% - positions, shapes, aesthetics, cues... while ignoring the 99% that drives ball speed and robustness: how the system self-organises under load, fatigue, pressure, and intent.

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WHY WE WERE BUILT

THIS IS WHY PACELAB WAS CREATED

I was seeing too many fast bowlers coached the same way... copy and paste technical models, robotic actions, and the believer there is one "correct" way to bowl fast. Former players, and even current ones, were coaching young bowlers exactly how they were coached. That approach ignores modern research and what we now understand about how speed, skill, and robustness actually develop.

There was also a glaring failure to borrow intelligently from other overhead and high-velocity sports. Baseball, javelins, throwing sports, and sprinting. Decades of transferable knowledge existed yet almost none of it was being applied meaningfully to fast bowling. Transfer of training was talked about, but rarely understood, and almost never executed.

Instead, bowlers were pushed toward generic gym-based strength work. More lifts. More volume. More fatigue. Then they returned to the pitch and nothing changed: ball speed didn't move and injuries accumulated. The problem wasn't effort, it was a misunderstanding of what actually transfers.

Transfer doesn't happen by accident. It's engineered.

Steffan Jones coaching

WHAT WE DO

COACHING BUILT AROUND THE INDIVIDUAL, NOT THE TEMPLATE.

PaceLab exists to deliver tailored fast-bowling programmes built around the individual... not the model. Every bowler is assessed as a system: how they are built, how they move, and how they produce speed. Hip-dominant, knee-dominant, or somewhere in between, the programmes adopts to the bowler and not the other way around.

Training develops the capacities that actually drive performance: skill stability, force production, elastic efficiency, coordination, and robustness under load. Technical work, physical preparation, and bowling exposure are integrated so improvements in training transfer to ball speed and durability on the field.

SYSTEM ASSESSMENT

We classify how you create speed, what's limiting it, and what will actually transfer.

  • Structure + constraints (build, history, tolerance)

  • Speed strategy (hip / knee / hybrid)

  • Coordination + sequencing under intent.

  • Exposure + workload signals.

Every bowler leaves PaceLab more skilful, more robust, and faster- because they were coached correctly for them.

THE DIFFERENCE

THE PACELAB DIFFERENCE

PaceLab is not built on templates. It's built on principles - so every assessment, cue, drill, and load has a clear purpose, and a clear point of transfer.

DEEP INDIVIDUAL PROFILING AND CLASSIFICATION

Every bowler is profiled and classified - structure, archetype, neuromechanical strategy, and capacity limits -so the plan has clear logic from day one.

SKILL STABILITY

PARADIGM

We build robust attractors first- skill that holds under fatigue and pressure- then layer variability when it actually serves the outcome.

ARCHETYPE DRIVEN DEVELOPMENT

(HIP VS KNEE DOMINANT)

How you create speed dictates the coaching: technical priorities, gym loading, sprint emphasis, and bowling exposure.

BRAIN FIRST COACHING

(MOTOR LEARNING & CONSTRAINTS)

We coach how the brain learns: constraints, intent, variability, and perception-action coping. So movement self-organises rather than gets forced.

TECHNOLOGY LED

SPEED TRANSFER

Tools like speed measurements, sprint profiling, and weighted ball bowling are applied with intent... targeting qualities we know transfer to ball speed.

DATA LED WORKLOAD +

CROSS SPORT INTEGRATION

Workload decisions are guided by signals, not opinion. Cross referenced with what we know from sprinting, throwing sports, and other high speed environments.

PACELAB ISN'T ABOUT MORE DRILLS

It's about knowling where each tool fits, why it's used, and when it actually transfers.

WHO WE SERVE

BUILT FOR BOWLERS. TRUSTED BY COACHES. ADOPTED BY PROGRAMMES

PaceLab supports fast bowlers and the people responsible for their development. Whether you're trying to add speed, stay robust, upskill your coaching, or build a repeatable pathway across a programme - we meet you where you are and build the right route forward.

PLAYERS + PARENTS

If you want ball speed that moves and a body that holds up, you need training that actually transfers. We assess the bowler as a system and build a programme around their archetype, constraints, and schedule.

  • Individual profling + archetype classification.

  • Integrated bowling + physical prep + workload.

  • Clear progress markers: speed, capacity, robustness.

COACHES

If you coach fast bowling, you need principles and tools... not copy and paste models. We help coached build a clearer lens for diagnosis, better constraints-led sessions, and programming that transfers to the pitch.

  • Frameworks for classification and cue selection.

  • Motor learning + constraints- led coaching tools.

  • Practical integration of S&C + Skill + Exposure.

DECISION MAKERS

If you run a school, club, academy, or pathway, you need a system that scales - not a coach dependent style. PaceLab provides structure, education, and delivery options that raise the baseline across your programme.

  • Programme audits + performance frameworks.

  • Coach education + delivery support

  • Camps, workshops, and integrated pathways.

NEXT STEPS

SEE HOW THE SYSTEM WORKS - AND WHAT IT PRODUCES

If you want the full framework, go to The PaceLab Method. If you want the outcomes, go to Results & Proof.

Both pages show the same principle: when training is built to transfer, speed and robustness stop being a guessing game.

We work with bowlers and programmes worldwide through a range of in-person and online delivery solutions.

Already know what you need? Get Started here.

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A measurable fast bowling performance system built around the individual.

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